The Ministry of Foreign Trade and Tourism presented on April 13 the “Casa Perú” platform, which will promote Peru’s tourism and export offerings in ten ports across the Americas through its installation on the sail training ship B.A.P. Unión.
This initiative aims to position Peruvian products and culture in key markets such as the United States, Canada, Panama, and Ecuador. The effort reflects a national strategy to strengthen Peru’s presence abroad by showcasing its goods, services, and experiences to international audiences.
Minister of Foreign Trade and Tourism José Fernando Reyes Llanos said during the ceremony that “what we are witnessing today is not only the delivery of a promotional space; it is the expression of a country vision that recognizes that Peru’s international projection is a shared task built by adding efforts, capacities, and commitments.” Reyes Llanos also emphasized the role of B.A.P. Unión as an itinerant embassy: “The B.A.P. Unión represents Peru in the world with pride, discipline, and commitment. In each port, not only do we carry our flag; we convey who we are as a nation and everything we have to offer. That is why this alliance has special meaning.”
The Casa Perú platform for this year will operate under the theme “Peru, country of unique experiences,” featuring brands such as Alpaca del Perú (alpaca fiber), Cafés del Perú (coffee), Super Foods Peru (superfoods), Pisco Spirits of Peru (pisco), among others. During May to October 2025, B.A.P. Unión received nearly 149,000 visitors at various ports in Europe according to data from previous voyages.
As part of this event, Minister Reyes Llanos officially granted use of the Marca Perú brand license to the Peruvian Navy for its contribution as a strategic partner promoting Peru’s image abroad. “Today we also officially deliver Marca Perú to the Navy in recognition of its role as a strategic ally in spreading our country’s image,” said Reyes Llanos.
According to information from the official website, The Ministry contributes to cultural progress by fostering sustainable tourism and social inclusion across communities throughout Peru while advancing national strategies for foreign trade through partnerships with organizations like PromPerú. Established in 2002 within Peru’s executive branch structure under ministerial oversight,the Ministry focuses on facilitating trade connectivity alongside promoting business expansion abroad.
