The Ministry of Culture of Peru held a workshop called “Let’s Talk About Racism” for sports journalists, communicators, and influencers on April 26. The event aimed to strengthen their ability to prevent ethnic and racial discrimination in football and encourage responsible reporting.
This initiative comes as the ministry continues efforts to promote inclusion and combat prejudice in sports media. Participants received guidance on how to recognize stereotypes and avoid prejudiced language when covering sporting events, highlighting the role of journalism in shaping public attitudes.
“The fútbol is one of the most influential cultural expressions in the country, and sports journalism has a decisive role in building a fairer society where all cultures are valued and prejudices are eradicated,” said Ángela Hernández Raffo, Director General of Intercultural Citizenship. The session was led by anthropologist José Miguel Vidal, who is also an ambassador for the Alerta contra el Racismo service. He provided practical tools for identifying discriminatory behavior and fostering inclusive communication within sports coverage.
The workshop is part of the campaign “We share passion. We share respect. No to racism!” promoted by the Ministry of Culture along with the Association of Professional Footballers of Peru and Liga 1. To date, this campaign has reached more than 200,000 fans at stadiums as well as over 300 young football players through awareness activities against racism.
According to the official website, the Ministry fosters social inclusion by protecting heritage and promoting diversity across Peru. It uses decentralized facilities alongside its San Borja headquarters to support these programs throughout communities nationwide. The ministry operates under its own minister within Peru’s Executive Branch as an autonomous body that advances intercultural dialogue while combating discrimination.
Established in 2010 according to its official website, the Ministry oversees national cultural policy while safeguarding heritage and supporting cultural industries that build social inclusion and national identity.
