Minister of Foreign Trade and Tourism José Reyes said on March 20 that the upcoming Holy Week holidays are expected to mobilize around 1.9 million visitors across the country. He explained that this period presents an opportunity to stimulate tourism activity.
Reyes stated that his ministry is working with the Ministry of the Interior and the National Police to strengthen security at tourist destinations. “We are coordinating with the Ministry of the Interior and the National Police of Peru to deploy a strategy that allows for greater police presence in various regions of the country, especially now that Holy Week is approaching, which will allow for much more security both for inbound and domestic tourism,” said Reyes.
The minister also reported that Peru received 3.4 million international tourists in 2025, with a goal of reaching four million this year. He highlighted progress in generating foreign currency from tourism, surpassing pre-pandemic levels, which contributes directly to economic growth. Reyes emphasized ongoing efforts to diversify tourism offerings, including segments such as meetings, religious, nature, and adventure tourism.
In recognition of Peruvian Artisan Day on March 19, Reyes acknowledged artisans’ contributions and outlined activities supported by his ministry to promote crafts. These include fairs like “Artesanías del Perú” in Magdalena until March 22, as well as events in Kimbiri (Cusco) and Huamanga (Ayacucho) running through late March. “Today we will have two awards: one is (the medal) ‘Joaquín López Antay’ and the other is the ‘National Award for Women Artisans.’ We will also formally celebrate the anniversary of Marca Perú’s fifteenth year,” he said.
Reyes further noted government progress on strategic projects aimed at strengthening Peru’s tourism infrastructure, describing a “shock” investment plan totaling US$3.4 billion. He cited advances on projects such as the Choquequirao cable car, which involves an estimated investment of S/937 million and has reached key milestones toward contract finalization.
Alongside tourism initiatives, Reyes said his sector continues to consolidate foreign trade performance. He pointed out that Peru is moving toward a historic target of USD 100 billion in exports by 2026 through sustained growth in products like blueberries, avocados, and grapes as well as new trade agreements.
He concluded by outlining three government priorities: strengthening citizen security; protecting people from climate phenomena; and ensuring a peaceful electoral process leading to an orderly democratic transition.
