José Fernando Reyes Llanos, Minister of Foreign Trade and Tourism, announced on March 26 that the Expo Perú Norte 2026 is expected to generate USD 20 million in commercial opportunities over the next year through more than 440 business meetings. The event was inaugurated in Chiclayo.
The minister said the event serves as a platform connecting Peruvian supply with international demand and demonstrates what can be achieved when public and private sectors work together. “Expo Perú Norte 2026 is a platform of opportunities. It is the meeting point between Peruvian supply and international demand. And it shows what we can achieve when we work together between the public sector and private sector,” Reyes Llanos said.
Reyes Llanos highlighted efforts to promote Peruvian exports, especially in agroindustry and footwear sectors. He stated, “Today we bring together 62 exporting companies from nine regions: Áncash, Apurímac, Junín, La Libertad, Lambayeque, Lima, Piura, Tacna and Arequipa; with 30 international buyers from thirteen strategic markets across Latin America, North America and Asia.”
In tourism business meetings at the expo, projections are set at S/2 million in new opportunities by connecting twenty-five tourism companies with fifteen national buyers and eleven international ones. The program also includes familiarization trips to notable destinations such as Túcume, Monsefú, Pimentel and Motupe as well as promotion of the “Caminos del Papa León XIV” tourist route.
The expo aims to position northern Peru as a competitive destination for sustainable tourism while presenting high-value export products including blueberries, grapes, mangoes, lemons processed foods beans and footwear. Notably eighty-six percent of participating international buyers are attending for the first time reflecting ongoing efforts to diversify markets.
As part of his agenda during Expo Perú Norte 2026 Reyes Llanos met with Lambayeque regional governor Jorge Pérez to coordinate actions aimed at strengthening regional tourism. Both visited key sites along the Caminos del Papa León XIV route including Chiclayo Cathedral where improvement works have reached about sixty percent completion according to project engineers—progressing toward an expected finish date in May.
Reyes Llanos also visited an agro-export company Proserla located in Jayanca which exported mainly grapes (seventy-seven percent) and avocados (twenty-three percent) totaling USD twenty-two point seven million in exports during two thousand twenty-five.
In Lambayeque ninety-nine percent of exportable goods are agricultural mainly fruits such as blueberries avocados or grapes while passenger arrivals at Chiclayo’s airport rose by seven point four percent last year reaching nearly half a million visitors—a trend contributing to Peru’s recovery with projected four million tourists nationwide by two thousand twenty-six.
